Villeroy & Boch Group will enter a new chapter at ISH 2025, with its brands Villeroy & Boch and Ideal Standard exhibiting together for the first time. 

Reflecting a motto of ‘Inspire More, Create More, Together.’, Villeroy & Boch and Ideal Standard are presenting their vision for creative freedom and flexibility in bathroom design. 

Villeroy & Boch’s exhibit has been developed in partnership with designers Gesa Hansen and Christian Haas, with the resulting showcase focusing on high-quality design, strong interior trends and pioneering technical innovations. With the launch of two new shower toilets and additional WCs using the efficient TwistFlush technology, Villeroy & Boch is emphasising its aim of further expanding this product category with a combination of technology and premium design.  

The Ideal Standard area, created by Ludovica and Roberto Palomba, places the spotlight on elegant and smart design solutions, showcasing clean lines and timeless aesthetics throughout. One particular highlight will be the La Dolce Vita collection, which features a harmonious combination of geometric shapes and designs inspired by nature. The series captures the subtle elegance of a relaxed Italian lifestyle in a diverse product portfolio. Ideal Standard will also be revealing the extension of the Alu+ series – making a strong statement for design and sustainable innovation in recycled aluminium.