Accor signs first Tribe hotel in the Netherlands

Accor has secured a franchise agreement with Win Hotels for the first Tribe hotel in the Netherlands. The 192-key property, set to open its doors in summer 2021, has been designed by Feix&Merlin Architects and will be located in the newly developed area on Gare du Nord in Amsterdam-North.

Currently being developed by AM and Blauwhoed, the Gare du Nord project – where Tribe Amsterdam will be situated – consists of two towers housing 361 residential apartments as well as a 110-room Mercure hotel, which is also part of Accor’s agreement with Win Hotels and will too open next summer.

“We have been committed to bringing Tribe to Amsterdam since Accor launched the brand last year,” says Thomas Dubaere, COO Accor Northern Europe. “Tribe is a new kind of hotel, a lifestyle brand that promises to engage modern travellers and disrupt the market. Amsterdam is a perfect fit for the brand and we are delighted to be working with Win Hotels to bring this design-led experience to the Netherlands.

The signings of the Tribe and Mercure hotels strengthen our partnership and extends our joint portfolio to six hotels in Amsterdam. These signings represent a continued confidence in the market and we look forward to opening the hotels in what we expect to be a buoyant 2021.”

The first Tribe hotel opened in Perth, Australia in 2017 and the brand plans to launch 150 properties worldwide within the next five years. In addition to Amsterdam, further sites planned include Glasgow, Manchester, Budapest, New York, Warsaw, Tallinn, Phnom Penh, Hong Kong and Bali.

Patrick Kerkhoven, COO Win Hotels, comments: “We are pleased to be working with Accor once again and look forward to welcoming guests to both hotels. We can’t wait to launch the new Tribe brand in the Netherlands. This concept brings design and affordable luxury together and has a unique creative aesthetic.

As a result, we hope to attract both business and leisure guests, as well as people from the surrounding neighbourhood. The location of both hotels is excellent and the area is rapidly developing. The project developers want to give the area a quality boost with the Gare du Nord and we hope that the arrival of our two hotels will contribute to this.”