Accor has announced it is to open prime location London hotels, right in the centre of Piccadilly Circus and Leicester Square, following the signing of a franchise agreement with Criterion Capital Group who will develop the two properties.

Ibis Styles Piccadilly Circus, will be located within Criterion Capital’s world famous Trocadero complex, at the very heart of London’s famous West End. The 583 room hotel will open in 2017, following an extensive renovation of the existing building, and will offer a distinctly London personality reflecting the colourful, bright and energetic brand persona of the Ibis Styles brand.

MGallery Leicester Square, an 80 room hotel within Criterion Capital’s beautiful Victory House, a heritage site overlooking Leicester Square, is scheduled to be opened at the end of 2016. Located amidst London’s leading theatres, designer boutiques and top restaurants, the upscale boutique hotel, which will form part of the MGallery Collection, is the ideal choice for those wanting a distinctive experience in the heart of the vibrant West End. The hotel’s unique personality will exude through its architecture, deluxe interior design and exemplary services.

This is further proof of Accor’s focus on the UK market where it has announced the openings of 23 hotels in the past two years. The Ibis Styles brand is providing dynamic growth for Accor with a network that comprises over 250 budget hotels in 21 countries.
www.accor.com