Hospitality brand Aethos is gearing up to open a new lifestyle hotel and members’ club in London.

Following the acquisition of Nobu Hotel London Shoreditch by Limestone AG, the property will enter a new chapter in Summer 2025, with Aethos set to bring its signature blend of community- and wellbeing-focused hospitality to the city’s East End.

Located in the heart of East London, the 164-room hotel will be fully reimagined to reflect Aethos’ core values. At the centre of the transformation will be an elevated space for members, who will have access to lounges, private meeting areas and a dynamic social calendar that mirrors the creative spirit of Shoreditch. 

Spaces will be redefined to bring new life to the property, including through the addition of a new culinary concept. The hotel will also feature a boutique spa focused on holistic wellbeing, alongside a longevity-focused training studio.

“Aethos is more than just a lifestyle hotel company – it’s a global community,” says Benjamin Habbel, co-founder and CEO of Aethos. “With the launch of Aethos London Shoreditch, we are excited to introduce a new kind of members’ club to East London – one rooted in shared experiences, inclusive club culture and thoughtful social programming to enable meaningful connections. Shoreditch has always been a hub of creativity and culture, making it the perfect location for our London debut.”