BrewDog plan world’s first craft beer hotel
Independent brewer BrewDog has announced plans to build the world’s first craft beer hotel in Aberdeenshire, Scotland. Scheduled to open in the first half of 2019, The DogHouse will be built on a 3.25 acre site adjacent to BrewDog’s current 1 million hectolitre brewery, with funding coming from the company’s Equity for Punks initiative, a crowdfunding drive that has raised over £53 million from 73,000 backers.
26 guestrooms will feature beer taps and a built-in beer fridge in the shower, whilst guests will be able to watch brewers at work with rooms overlooking a newly completed brewhouse expansion and canning and packing hall.
“The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire,” explains James Watt, co-founder and Captain of BrewDog. “The idea of opening a beer hotel has always been high on our agenda, and now we are finally able to realise that dream, right here at our headquarters. This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer Nirvana.”
BrewDog introduced the DogHouse concept last year with the announcement of a hotel in Columbus, Ohio, at the site of its American brewery. The venture into hospitality follows the fifth round of Equity for Punks in October 2017, with sights set on a programme of global expansion.
This includes construction of new breweries in Australia and China, the opening of 15 new craft beer venues in the UK, increasing the production capacity of its UK brewery, and the creation of a dedicated craft beer TV network.
