Crowne Plaza by IHG has announced the opening of Crowne Plaza Manhattan Times Square, its new Americas flagship property.
Situated in the heart of one of the world’s leading business and cultural capitals, the hotel serves as an expression of Crowne Plaza’s reimagined premium stay experience for today’s blended traveller who combines business, leisure and personal time.
Developed by Al Rayyan Tourism Investment Company (ARTIC) and managed by Highgate, the 22-storey hotel brings new life to a New York landmark originally constructed for the 1964 New York World’s Fair.
Today, the property offers 685 city-view guestrooms; spaces designed to support work, connection and relaxation; and a new bar and restaurant. Locally inspired artwork and large-scale murals by Brazilian-born, Atlanta-based artist Tiago Magro celebrate the spirit of reinvention.
The hotel’s vibrant bar and all-day dining destination, Fifty-First Street Social, is designed to transition throughout the day as a space that mirrors the rhythm of the city. A 24/7 Marketplace offers elevated grab-and-go options and travel essentials for those on the move, while multiple large-screen televisions create an engaging atmosphere around the clock.
The hotel also offers flexible meeting and event spaces to accommodate small team sessions, while The Studio sets the stage for a more intimate setting for focused collaboration, just steps from the lobby.
Located on the upper floors of the hotel, guests can retreat to the Manhattan Level, an elevated stay experience featuring expansive suites and thoughtfully designed guestrooms with sweeping skyline views. Residential-inspired comforts and purpose-driven design create inviting spaces to work, relax and recharge, offering a refined respite above the city.
At the pinnacle of the experience is the Broadway Suite, an exclusive penthouse retreat on the 22nd floor that provides a uniquely New York setting with an expansive terrace for milestone celebrations, special occasions and unforgettable stays.
“Our new flagship hotel for Crowne Plaza represents a defining moment for the brand,” says Ginger Taggart, Vice President, Brand Management – Global Premium Brands, IHG Hotels & Resorts. “Guided by our New Modern design philosophy, every aspect of the traveller experience has been thoughtfully developed to meet the needs of today’s blended traveller – from flexible social spaces and elevated food and beverage offerings to signature experiences that are truly tailored to what the next generation of guests expect. Crowne Plaza Manhattan Times Square represents our vision for the future of blended travel and ushers in the next chapter of our global growth.”
Tarek M. El Sayed, Managing Director and CEO of ARTIC, also comments: “Our ambition was to transform this landmark property into a distinctive destination that combines contemporary design, functionality and enhanced guest experiences. Working closely with IHG, we have reimagined the hotel while preserving its unique character, and we are delighted to see its new chapter begin as Crowne Plaza Manhattan Times Square.
This transformation represents much more than a renovation; it reflects our long-term vision for the asset and our confidence in New York and the strong US hospitality market. At ARTIC, we invest with a long-term perspective, continually enhancing our properties, strengthening their competitive positioning and creating sustainable value. The United States remains a key market for ARTIC, and we see significant long-term potential to further strengthen our presence, while continuing to invest in our existing portfolio and pursue opportunities that support ARTIC’s long-term growth and diversification.”
