Edition to open first European hotel in Autumn
Edition Hotels combines the personal, intimate, individualised and unique hotel experience that Schrager is known for, with the global reach, operational expertise and scale of Marriott. This delicate balancing act encompasses not only great design and true innovation, but also personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings ‘all under one roof’. The heightened experience, authenticity and originality that Ian Schrager brings to this new brand coupled with the global reach of Marriott results in a truly distinct product that sets itself apart from anything else currently in the marketplace.
The London Edition, formerly Bermers Hotel, is said to be inspired by the grand traditions of Great Britain: the traditional, aristocratic English country manor and the quintessential London private gentleman’s club with a modern, edgy, urban feel.
The location, in the heart of Fitzrovia, is within walking distance to the most coveted areas in London such as Soho, Covent Garden, Oxford Street and the theatre district. Schrager saw the promise of this area 15 years ago when he opened Sanderson.
Facilities at The London Edition include a dance club, two bars, a 24-hour fitness facility and 173 secluded, intimate and luxurious wood-panelled rooms and suites.
