Ennismore has announced the signing of SO/ Budapest, the brand’s first destination in Hungary, set to launch in 2026. 

Located on the city’s Pest Bank, SO/ Budapest, which is repositioning the Sofitel Budapest Chain Bridge hotel into the lifestyle segment, is at the heart of the historic city centre. The property will open its doors following extensive refurbishment of both the exterior and interior of the building.

Once complete, SO/ Budapest will comprise 350 rooms – including 56 suites and two presidential suites. Inspired by the world of fashion and luxury concept stores, guestrooms at SO/ are centred around the art of ‘getting dressed’, with fashion-forward amenities including back-lit vanities, open-style wardrobes and an array of dressing room mirrors and reflective surfaces to capture all angles.

SO/ Budapest will be home to four F&B destinations, including a ground-floor restaurant with a terrace and café by Carte Blanched, Ennismore’s in-house F&B concept studio, a lobby café on the first floor, and a rooftop restaurant and club. The property will also offer over 740m² of meeting and events spaces, and 855m² of spa facilities, with a swimming pool and fitness space.

“We are thrilled to bring SO/’s avant-garde design and creative approach to Hungary for the first time,” says Chadi Farhat, Brand COO of SO/ at Ennismore. “SO/ exudes an ultra-chic social vibe that fits Budapest and merges culture through its wealth of UNESCO World Heritage sites with elegant modernity. Making a stylish statement, SO/ Budapest will undoubtedly become a destination for locals and travellers alike.”

Further expansion plans for the brand will see it continue to make its mark globally, including in Jeddah, Saudi Arabia in 2025.