First Look: The Aster

Salt Hotels has announced the opening of The Aster, an adults-only members’ club and hotel situated on the iconic Vine Street and Hollywood Boulevard intersection.

The hybrid members’ club and hotel has been conceived around the deeply held belief that the next generation of private members’ clubs will embody the warmth, welcome and sophistication of the world’s best luxury boutique hotels.

The sprawling club features an expansive range of amenities all under one roof, including a screening room, pool, cabaret room, lounges, salon by renowned hair stylist Jonathan Antin, dedicated workspaces, a recording studio and much more.

Named after the native Aster flower which blooms across Los Angeles, the property also offers 35 expansive all-suite guestrooms with old-Hollywood-inspired interior decor. Suites are available for the public to book, welcoming hotel guests as temporary members with access to all amenities and programming during their stay.

In celebration of The Aster’s launch, Hollywood-born visual artist, Tristan Eaton, has been commissioned to create an imposing mural on the south side of the building. Using the exterior of the members’ club and hotel as a canvas, Eaton’s installation will pay tribute to the history of Hollywood and its subculture as its foundation, featuring portraits of Sidney Poitier and Judy Garland.

Upon entry, The Aster welcomes visitors with an inviting lobby space with a grandiose staircase that leads to the decadent Aster Park comprising two distinct spaces, the outdoor pool deck and the indoor lounge space. Inside, a display of Hollywood glamour with hues of pink and large palm trees adorn the centre of the room complete with lounge seating all around. Beyond the glass doors of the lounge, the second floor is home to the pool deck with 18ft native trees and plush chaises.

Available for the public to book, the third and fourth floors present 35 expansive all-suite hotel rooms, starting from 750ft2, each featuring separate seating and dining areas with details such as white oak, 40-inch tables. A delicate partition with a three-way dressing mirror divides the space to create a dressing area with antique armoires for discreet clothing storage. Rooms are filled with light and bright tones, exuding a large-scale residential feeling. Hand-glazed ceramic lamps sit above the nightstands and a hyper-local mini bar is available with curated partners. The bathrooms feature custom vanities and french fixtures as well as toiletries from sustainable wellness brand, UNI.

The fifth floor of The Aster is home to The Club Room, the heart and epicentre of the building. This multi-purpose room, open 24 hours per day with an ongoing food and beverage service under the direction of Chef Marcel Vigneron, is adorned with a hand-painted mural by Jason Gaillard, depicting the twinkling Pacific Ocean at golden hour, that overlooks the versatile lounge, dining, bar, and meeting space. Adjacent to The Club Room is The Vine Room, a private space filled with rich velvet textures that is perfect for cocktail hour and available to rent for special events.

Leading off The Club Room, members and guests will cross The Bridge, a conservatory-inspired space with over 120 potted plants that serves as an overpass connecting through to The Cabaret Room. This space exudes a funky style with bentwood chairs, marble tables, and the classic shaded lamp. A grandiose stage hosts musical performances, educational talks, comedy shows, and more. The fifth floor is also home to a fully equipped recording studio, expansive 35-seat movie theatre, and multiple spaces dedicated to co-working.

“The design is inspired by California, we want to give our members and guests an authentic sense of place whilst offering a calm oasis in the centre of Hollywood to socialise and conduct business,” explains co-founder Kevin O’Shea. “Our sweeping rooftop is inspired by the lemon groves that once dotted the landscape before the development of Hollywood, an agrarian escape from the hustle and bustle of LA.”

Offering one of the largest rooftop spaces in Hollywood, the sixth-floor terrace towers high above the skyline with three distinct areas: The Hollywood Deck, the outdoor theatre, and the soon-to-launch Lemon Grove restaurant, set to open September 2022.

Photography: Sam Frost