The firm added drama and impact to the hotel’s public areas including the bar, lounge, and spa – where the humid atmosphere can often mean fresh flowers are not viable.

According to General Manager Andy Boardman, the move has not only enhanced architectural features throughout the hotel, but has also cut expenses by half.

“We were uncertain about using artificial displays in our venue and what our clients would think,” he said.

“But Floriture really understand our brand and what works here at Cowley. We have received such positive feedback, and for us it has worked exceptionally well – with the added benefit of saving us over £10,000 across the year.”

Floriture will be present at The Hospitality Show Birmingham, 21-23 January.

www.floriture.com