Hilton is set to open its first NoMad hotel in Asia Pacific after reaching an agreement with UOL group to bring the brand to Singapore, following the success of NoMad London in 2021.

The new 173-bedroom luxury lifestyle hotel is slated to open in early 2027, bringing the brand’s refined yet eclectic approach to luxury hospitality, with a focus on sophisticated design, world-class dining and immersive cultural programming.

NoMad hotels seek to strike a unique balance – grand yet intimate, refined yet playful, classic yet contemporary – blending luxury with lifestyle to create thoughtfully curated experiences shaped by captivating interior design and cultural influences. Special touches, like bespoke local artworks featured in each guest room, bring the brand’s curated identity to life.

“NoMad is built on the concept of a hotel as a welcoming home filled with stories, where every detail – from its interiors and rich visual appeal to its thoughtfully curated dining experiences – comes to life,” says Andrew Zobler, founder and CEO, Sydell Group. “The signing of our first hotel in Singapore marks an exciting introduction of our brand to Asia Pacific. This debut is just the beginning as we seek out the best destinations to introduce NoMad, with several deals in advanced discussions in destinations in North America, Europe and beyond.”

Located on Orchard Road, the hotel will offer access to Singapore’s prime shopping and entertainment destinations while embracing the city’s vibrant cultural landscape, offering an authentic connection to Singapore’s rich culture and history.

“We are excited to introduce NoMad to Singapore as part of our placemaking vision for Orchard Road, alongside UOL’s upcoming private and exclusive preview of its luxury residential project, Upper House at Orchard Boulevard and Pan Pacific Orchard, forming a trio that will contribute to the transformation of Orchard Road,” says UOL Group Chief Executive Liam Wee Sin. “NoMad makes guests feel like locals in the world’s most sought-after neighbourhoods and the Orchard Road precinct offers that luxury lifestyle space.”

Each NoMad provides an immersive luxury experience localized for the destination, providing personalized service, and unforgettable design and culinary experiences.

With the signing of the NoMad hotel in Singapore, Hilton takes another step toward its plan to grow its luxury presence to 150 hotels in the Asia Pacific region in the coming years.

“This signing adds a new and significant dimension to Hilton’s phenomenal growth story in Asia Pacific, as we gain a critical foothold in the luxury lifestyle space,” says Alan Watts, President, Asia Pacific, Hilton. “With demand for high-end, experience-driven stays surging across the region, the luxury gateway of Singapore offers the perfect backdrop to debut NoMad’s uniquely local luxury hospitality – and will be the first of many cities in Asia to welcome the brand.”