Hoshino Resorts has launched Lucy, a new mountain hotel concept aiming to promote nature tourism in Japan’s numerous mountains.
Named after the explorer Isabella Lucy Bird, Lucy hotels seek to make mountain stays more accessible to a wider audience, with private rooms, modern amenities and nourishing meals to make mountain experiences more accessible – even to first-time hikers.
Located at the entrance to Oze National Park, the inaugural Lucy Ozehatomachi will open its doors in September 2025, offering hikers a comfortable basecamp with various room types, dining options serving local specialties and a convenient on-site provision shop.
As such, the group have identified six key criteria for a comfortable mountain getaway, including private rooms, warm water bidet toilets and unlimited charging and WiFi.
Lucy Ozehatomachi offers three different room types, recognising the importance of private space and comfortable sleep for enjoying time in the mountains, from dorm-style rooms for solo travellers to groups of up to four.
Guests can recharge with pre-hike meals and a good night’s sleep, and maximise their Oze mountain experience with unique Lucy activities and offerings. On hiking days, leaving unnecessary gear at the hotel allows for a light and easy start, enabling even first-time hikers to enjoy the trails at their own pace.
Lucy Ozehatomachi will pave the way for future developments, which are planned in several other mountain tourism destinations, including the famous Tateyama area, Toyama Prefecture.
