Immersive Hospitality Management (IHM) has announced a £42 million redevelopment and rebranding of its flagship London property.

Formerly known as Corus Hotel Hyde Park, the property closed in September 2025 for a major renovation and is set to reopen in late Autumn 2026 as Hyde & Seek, joining Marriott’s Tribute Portfolio.

The project marks a new chapter for the group, as the freehold asset is redeveloped into an upscale bohemian oasis.

Located across from Hyde Park, Hyde & Seek will feature a calm, serene exterior that pairs with a lively, rebellious spirit and a vibrant soul. The guestrooms will be meticulously designed and reconfigured, providing comfort with a touch of flamboyance.

Heritage pieces will sit amongst unexpected, bold designs, with boho wall coverings beside mahogany and marble desks. Reflecting the bohemian lifestyle of the area in the 60s and 70s, the patterns and colours are influenced by fashion designers such as Zandra Rhodes and Ossie Clark, as well as artists such as David Hockney and David Hicks.

Hyde & Seek’s design has been curated by interior designer Goddard Littlefair, with architecture by Unwin Jones Partnership. The design pays tribute to the hotel’s prime location beside Hyde Park, drawing inspiration from the park’s natural beauty with greens and blues used throughout to bring a sense of the outside into the property.

The interiors will feature symmetry and ornamentation in reference to styles of the past, honouring the building’s Victorian heritage. Originally a row of Victorian townhouses, the white stucco façade recalls this once aristocratic neighbourhood, which became a hideaway for bohemian characters.

Decadent styling with warm, rich tones, is used to highlight materials and finishes, and combinations of lilacs and greens and navys and pinks add a touch of the unexpected, coexisting with bold textures and contrasting abstract patterns within the flooring, artwork and furniture. Moroccan influences are present throughout, featuring Tadelakt plaster, Zellige-style tiles, marbled ceilings and ornate lanterns that filter light through delicate patterns.

A brand-new addition to the hotel is a light filled, glass roofed courtyard offering flexible co-working spaces, enveloping guests in foliage and greenery inspired by the neighbouring park. In addition, the hotel will also feature a state-of-the-art gym and studio.

“Hyde & Seek is set to become a unique and eccentric addition to the London hotel scene,” comments Andrew Khoo, Chairman of Immersive Hospitality Management. “This project boldly pushes the boundaries of expectation, rejecting the dull and embracing the charm of the location. We are incredibly proud of this transformation and grateful to the incredible team of partners helping to bring this vision to life. We look forward to working with Marriott International to meet the diverse and ever-changing needs of our guests, and we can’t wait to unveil Hyde & Seek next year.”