Inside The George, Tel Aviv
The George has announced that it will open its doors in October 2023 in the heart of Tel Aviv. Located minutes from Rothschild Avenue, the development will comprise 170 rooms – 40 of which are designed for extended stays – four dining experiences, open work spaces and a blend of leisure and relaxation zones, all centred around a members’ club.
Conceptualised by architectural firm MYS and designed by the studio of Lazaro Rosa Violan, The George will be the first property in the city to embody a new SevenEx hospitality approach developed by Tel Aviv-based Elco Hospitality. Spaces across the hotel will fuse together seamlessly, allowing guests to live, work, dine, relax and celebrate with ease.
With a focus on guest experience, The George will offer a members’ club designed to foster connections between locals and temporary residents. The concept aims to provide a vibrant environment where individuals can network and access additional experiences, including live music and shows.
