Global integrative wellness hospitality brand Jayasom will open its inaugural flagship property at Amaala on Saudi Arabia’s Red Sea coast.

Drawing its name from ‘Jay’(heart) and ‘Asom’ (place), Jayasom is ‘a place for the heart’ – a sanctuary designed to nurture wellbeing through meaningful connection and deeply personalised experiences.

Situated at Triple Bay and spanning over 7,000m², Jayasom embraces an “East meets West” wellness philosophy, thoughtfully integrating traditional healing practices with contemporary wellbeing approaches in a setting designed for restoration, reflection and renewal. Rooted in compassion and care, the experience is intentionally immersive and calming, bringing together mindful movement, conscious cuisine, therapeutic treatments, mindfulness practices and holistic wellbeing experiences that encourage long-term lifestyle transformation, creating a space for guests to pause, reconnect with themselves, restore balance and reclaim a sense of inner wellbeing.

Two distinct yet complementary environments have been thoughtfully designed to cater to both adults and families, balancing moments of quiet personal retreat with opportunities for intergenerational connection and shared wellbeing experiences. Every stay is shaped around individual needs and intentions, guided by an exceptional team of wellness specialists, holistic practitioners and movement experts who prioritise support and encouragement over prescription.

Jayasom will launch with a curated suite of retreat experiences, each centred around a distinct intention. As a Family brings multi-generational wellness into one shared journey; As a Pair offers couples a dedicated space to reconnect and restore together. As a Woman is a deeply considered female wellness retreat addressing hormonal balance, vitality and self-renewal, while As a Leader is designed for those seeking to sharpen performance, resilience and mental clarity. As a Feather invites guests into a journey of detox and lightness; In a Flow places movement and physical vitality at the centre of the experience. For those new to Jayasom, A Taste of Jayasom offers an introductory retreat.