Jumeirah has announced the development of Jumeirah Asora Bay, a new hotel and two residences in Dubai, in line with its Mission 2030 strategy and focus on growth and diversification.
Sitting discreetly on the peninsula of La Mer South, Dubai, the hotel will feature 103 rooms and suites along with 20 villas, and will articulate the evolution of the Jumeirah brand with an elevated design vision and a curated experience that is both distinctive and purposeful.
Scheduled to open in 2029, Jumeirah Asora Bay will join the Jumeirah Hotels & Resorts offerings, combining architectural innovation with its coastal setting.
The hotel will stand alongside Jumeirah Residences Asora Bay and Jumeirah Residences Emirates Towers, and aligns with Jumeirah’s renewed vision and investment strategy, which includes a focus on boutique-style properties with up to 150 keys, and places emphasis on suite categories, villas, and branded residences.
This approach is also reflected in Jumeirah’s European portfolio, including the upcoming opening of Jumeirah Le Richemond in Geneva, as well as established destinations such as Jumeirah Mallorca and Jumeirah Capri Palace.
“In line with Jumeirah’s Mission 2030 strategy, our ongoing ambition is to drive sustainable growth and double the size of our portfolio regionally and internationally,” says Thomas B. Meier, Chief Executive Officer of Jumeirah.
“Maintaining a leadership position in our home market is integral to that strategy and, following the successful opening of Jumeirah Marsa Al Arab earlier this year, we will further extend our footprint in Dubai with Jumeirah Asora Bay and Jumeirah Residences Emirates Towers.
“These exceptional properties represent the future of the Jumeirah brand, with distinctive and purposeful experiences shaped by intentional design, mindful living and holistic wellbeing.”
He adds: “We remain firmly on track with the delivery of our strategic roadmap and these additions to our portfolio will further strengthen our global reputation as an industry pioneer and brand of influence.”
