Following the successful launch of the inaugural SIRO hotel at One Za’abeel, Kerzner International has signed two new SIRO properties in Riyadh, Saudi Arabia and Los Cabos, Mexico, demonstrating its commitment to steadily grow and bring the innovative new concept to destinations across the world.
Set to open in 2027 and developed by Fortem Capital, SIRO Palmilla will be located in Los Cabos, on the southern tip of Mexico’s Baja California Peninsula, offering a tranquil and temperate climate for guests wanting to focus on their fitness and recovery. Comprising 120 keys as well as a cluster of SIRO branded residences, of which 14 will be standalone villas, the site is part of a new masterplan development, Palmilla Reserve. Located near the iconic One&Only Palmilla, a flagship property of the One&Only portfolio also run and operated by Kerzner and situated on a hillside overlooking the Palmilla Golf Club, the development offers sweeping views of the golf course, ocean and surrounding hills.
Located in the Riyadh’s prestigious business and residential district of Olaya, SIRO will present convenient entry to the city’s diplomatic quarter, government offices, prominent business centres and high-end retail experiences. Set to open in 2028 and developed by 80 Real Estate Company, SIRO Olaya Riyadh will feature 200 guestrooms, alongside comprehensive fitness and recovery facilities, unrivalled in the city to date. Marking Kerzner’s first foray into Saudi Arabia, the announcement of SIRO Olaya Riyadh is timed to coincide with the kingdom’s commitment to wellness as both a cultural and economic priority, and complements the recent surge in healthcare infrastructure development.
A revolutionary new concept that combines transformative wellness experiences, an integrated digital strategy and personalised guidance from wellness experts, SIRO is setting a new standard for those seeking comprehensive fitness and recovery solutions across the brand’s five core biohacking pillars: nutrition, fitness, sleep, recovery, and mindfulness.
“SIRO encapsulates the dynamic spirit of innovation that has been at the heart of Kerzner’s culture for over 30 years of disrupting the hospitality sector,” comments Philippe Zuber, Chief Executive Officer, Kerzner International. “SIRO is a direct response to the societal shift in attitudes towards sports and wellness was designed to be a rapid-growth challenger brand that enables Kerzner to expand our global footprint in the world’s most vibrant cities. The subsequent excitement we’re seeing among investors and developers is testament to the market demand for this revolutionary new concept. In February 2024, we started welcoming our first guests to SIRO One Za’abeel in Dubai. The response from them has been phenomenal and provides a fantastic foundation for growth as we work closely with our partners to grow the pipeline of new SIRO properties around the world.”
