Yotel has announced plans to debut its aparthotel brand, Yotelpad, in Europe. The arrival of YotelPad London Stratford in Q4 2023 will mark Yotel’s seventh property in the UK and third in London.

Plans for the property have been set in motion following a long-term management agreement with owner Silver Mascot Limited. The site will comprise 62 pads and a 24-hour Mission Control space – Yotel’s answer to the traditional reception – as well as Grab & Go, laundry facilities and storage facilities. 

“We’re incredibly excited to be opening our first YotelPad property outside of the US this year, and to be bringing the product to the UK and European market for the first time,” comments Rohan Thakkar, Chief Development Officer at Yotel. “With increased demand for flexible stays that offer more space to live, work and play, whatever the length of stay, whether one night, one week or one year, we’re confident that YotelPad is the answer for travellers globally.”

Created in 2018, YotelPad is billed as a challenge to the traditional aparthotel space. The new Stratford property joins its expanding portfolio, all of which are currently based in the US. With global growth a top priority for Yotel, the expansion of its YotelPad division into new and existing territories is expected to form a key part of the group’s commitment to reach 50 hotels by 2025.