Marriott to plant fourth St. Regis flag in the UAE

Marriott International has signed an agreement with RDK Tourism Investment LLC to amplify its luxury presence in the United Arab Emirates with the addition of The St. Regis Downtown Dubai.

Situated in the heart of Business Bay along the canal waterfront, and within close proximity to the Burj Khalifa and The Dubai Mall, the hotel will offer bespoke guest experiences and luxury accommodations tailored to meet global travellers’ needs.

Set open later this year, the existing property will undergo a transformation and rebranding. The renovation plans are expected to include a residential inspired sophisticated design of the lobby and the addition of an Astor Ballroom, which speaks to the brand’s focus on hosting iconic celebrations. The revisions will be blended with the hallmarks of St. Regis Hotels & Resorts, including the brand’s celebrated Rituals and signature St. Regis Butler Service.

“St. Regis delivers exquisite experiences and anticipatory service in some of the most desirable locations around the world,” says Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International. “With this addition, the brand will arrive at one of the finest addresses in Downtown Dubai, which is home to the city’s most iconic landmarks. The St. Regis Downtown Dubai is set to offer unparalleled luxury, bespoke service and modern glamour for leisure and business travellers alike.”

“We look forward to building on our relationship with Marriott International to further expand our hospitality portfolio in the region,” comments Mr. Rashid Darwish Ahmed Saif Al Ketbi, Chairman of RDK Group. “As a company we remain committed to positively contributing to the local economic development by continuing to invest and develop landmark projects that offer the highest standards of quality and international standards.”

The signing is expected to further enhance the company’s luxury footprint across the UAE where it currently operates 17 properties and more than 6,000 rooms across seven of its luxury brands.