Minor Hotels has announced the launch of Porta Rossa Hotel Firenze, Colbert Collection, marking the first hotel to open under the new Colbert Collection brand worldwide.
Located on Via Porta Rossa, the hotel officially debuted on 12 May 2026, following a comprehensive renovation to transform it into a flagship of the brand.
Housed within a landmark of historical significance, Porta Rossa Hotel Firenze, Colbert Collection has undergone a sensitive restoration to emerge as a boutique gem that preserves its history in every detail. From its red door to the motto “Per non dormire” preserved in a stained-glass window, the hotel reflects Florence’s character by carrying forward a legacy shaped by generations.
The hotel’s 69 guestrooms and suites are each conceived as intimate, contemplative retreats, inspired by the private rooms of a Renaissance palazzo. Draped headboards, textile canopies and a refined palette of leather, embroidered wallcoverings and mineral tones come together to lend each space a timeless and personal quality.
The six signature suites offer an immersive journey through the history of both Florence and the building itself, exemplified in the Bartolini Frescoed Suite, which is adorned from floor to ceiling with 18th-century frescoes. Meanwhile, the Torre Monalda Signature Suite is set within a 13th-century medieval tower – one of the few surviving towers in Florence and historically a symbol of power among noble residences in medieval times.
Original architectural features, including vaulted ceilings and frescoed walls, remain central to the design approach, complemented by contemporary interventions introduced with a light, respectful touch. The result is a seamless dialogue between past and present, where Renaissance character meets modern refinement.
The Porta Rossa Hotel Firenze public areas reflect Colbert Collection’s ‘art of gathering’, with spaces conceived for shared moments and informal encounters. Designed as a contemporary piazza, the lobby features bespoke furnishings, textured leather and warm lighting inspired by traditional Florentine lanterns. A lively bistro bar enhances the social atmosphere, while a new gastronomic concept by Michelin-starred chef Paulo Airaudo will launch in June.
“Colbert Collection represents a new chapter for Minor Hotels,” comments Gonzalo Aguilar, CEO Minor Hotels Europe & Americas. “The brand celebrates individuality and invites guests to discover hotels that are deeply rooted in their own world while bonded by a common sensibility. Porta Rossa Hotel Firenze perfectly expresses this philosophy, being a hotel with a soul – rich in story, generous in spirit, and deeply connected to its city. We are honoured to usher it into a new chapter while preserving everything that makes it extraordinary.”
Launched earlier this year, Colbert Collection is a global premium soft brand uniting independent hotels through a shared passion on visual arts and authentic culinary experiences.
After the debut of Porta Rossa Hotel Firenze, Colbert Collection, the brand will continue its expansion with The WestDill Mayfair Hotel London in Q4 2026, followed by Colbert Collection Koh Samui, its first property in Asia, scheduled to open in Q1 2027.
