Nikki Beach to open Marrakech lifestyle destination in 2028
Nikki Beach Hospitality Group has announced the development of Nikki Beach Resort & Spa Marrakech, set to open in 2028.
Marking a sig significant expansion of the brand’s Hotels & Resorts division, the project will introduce a fully integrated lifestyle destination comprising a luxury resort, branded residences, and a signature beach club on the Route de l’Ourika, blending modern Moroccan design with expansive oasis-style pools and water features.
Serving as the architectural centrepiece of the development, the resort will feature more than 100 private suites designed for tranquillity and comfort. Accommodations will range from comfortable 45m2 rooms to premium suites, culminating in the 500m2 Celebration Suite.
The resort will also include dining venues including an all-day dining restaurant, signature restaurant, and beach club, alongside outdoor bars, and thoughtfully curated leisure facilities.
Complementing the resort, the residential enclave will introduce more than 50 high-end serviced villas, designed as an exclusive resort-style neighbourhood. Each villa will feature private amenities including an outdoor pool, outdoor jacuzzi, walk-in wardrobes, sunken gardens and dedicated on-site parking.
Interconnected by walkable pathways and tranquil residency lagoons, the community will offer privacy alongside full access to the resort’s services, wellness facilities and beach club experiences.
A strong emphasis on wellbeing and active living will define the property’s expansive facilities. The wellness and wellbeing centre will include a health and beauty parlour, traditional hammams, saunas, steam rooms, therapy rooms, a lap pool and juice bar.
An extensive underground sports complex will feature a 500m2 gym, yoga studios, indoor squash courts, a private cinema room, a playroom and a golf simulator. Outdoor recreation will include tennis and padel courts.
At the social heart of the destination, Nikki Beach Marrakech will bring the brand’s curated beach club experience to the Red City. Anchored by an expansive main pool with floating platforms and pool beds, the beach club will feature sunken bars, an upper-floor restaurant, a DJ booth, a stage area, a Nikki Beach lifestyle boutique with branded merchandise and curated resort wear, and a boutique showcasing select local goods. Designed as a vibrant gathering space, it will blend music, dining and celebration, open both to resort guests, residents and external visitors.
“Marrakech is a destination that embodies culture, energy and timeless allure,” comments Rémi Delpech, COO of Nikki Beach Hotels & Resorts. “We are creating far more than a resort. We are developing a complete lifestyle ecosystem that brings together a luxury hotel, private residences, a dynamic beach club experience, alongside a number of wellness and lifestyle offerings. This project reflects the continued evolution of Nikki Beach as a global luxury hospitality brand and our commitment to building iconic destinations in exceptional locations.”
Nikki Beach Resort & Spa Marrakech joins a wider pipeline of upcoming destinations within the brand’s luxury hospitality portfolio, including projects in Antigua, Ras Al Khaimah, Baku and Muscat, as well as the development of the brand’s luxury boutique hotel category.
