Nobu Hospitality has unveiled plans for its first rural destination, developed in partnership with Woolfox.
Set in the heart of Rutland, the project will be positioned as a destination and members’ club comprising a Nobu hotel, a signature Nobu restaurant and bar, curated F&B spaces, spa and a collection of branded residences, bringing together the operator’s signature blend of luxury hospitality, world-class dining and refined living.
Plans also include extensive wellness and leisure amenities, with a dedicated spa, swimming pool and gym, as well as landscaped grounds.
“This is a truly special location in the heart of England, surrounded by rolling historic landscapes and quintessential English countryside,” says Trevor Horwell, CEO of Nobu Hospitality. “For the first time within our portfolio, we have the opportunity at Nobu Woolfox to create a special countryside retreat experience – one that offers all the hallmarks of Nobu, but in a setting defined by nature, tranquillity and a sense of escape. We look forward to working closely with Woolfox to envision and curate a truly distinctive English countryside retreat.”
Chris Riddle, co-founder of Woolfox, adds: “We’re excited to be partnering with Nobu to bring its first rural destination to a truly special part of the English countryside. From the very beginning, our dream for Woolfox has been to create a place where people can slow down, reconnect and spend meaningful time together away from the pace of everyday life. This partnership marks an exciting new chapter in that journey. Nobu is celebrated around the world not only for its exceptional cuisine, but for the care, warmth, and attention it brings to every guest experience.
“Together, we share a vision of creating something genuinely special, a place where the magic of Nobu can be experienced in a peaceful rural setting, offering something rare, memorable, and deeply personal for everyone who visits.”
The project reflects continued demand for experience-led destinations that combine hospitality, wellness, dining and living in unique settings. With this new development, Nobu Hospitality and Woolfox aim to introduce a new expression of the Nobu Lifestyle – one defined not by the energy of a city, but by the quiet luxury of the countryside.
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16 January 2023
