Proper Hospitality reveals North America plans
Following its debut in San Francisco in 2017, Proper Hospitality, imagined and developed by the visionaries behind LA-based The Kor Group, is set to open three new hotels in three of the country’s most exciting markets. Santa Monica Proper Hotel, Austin Proper Hotel & Residences, and Downtown Los Angeles Proper Hotel will open in May, June, and September 2019, respectively.
Designer Kelly Wearstler serves as creative lead for the Proper brand and is responsible for each hotel’s interior design, drawing inspiration from its respective market while keeping the same level of creativity and style synonymous with the Proper portfolio. Proper has also tapped culinary icons in each city to offer best-in-class food and beverage experiences for guests and locals – another defining characteristic for the rapidly expanding brand.
Redefining traditional luxury hospitality, Proper Hospitality is targeting a new generation of travellers who yearn not only for elevated services and amenities, but memorable stays and cultural connectivity. Showcasing the best of what a destination has to offer, Proper intentionally selects creative locations and develops a locally immersed program through eclectic designs by Kelly Wearstler, locally curated F&B programming through culinary partners and amenities.
