Shurooq appoints Minor Hotels to manage Sharjah Collection

The Sharjah Investment and Development Authority (Shurooq) has appointed Minor Hotels to manage and operate Sharjah Collection in the UAE.

Sharjah Collection brings together a collection of seven unique properties located across the emirate’s coastal, desert, mountain and heritage landscapes: Al Badayer Retreat, Al Faya Retreat, Kingfisher Retreat, Moon Retreat, Najd Al Meqsar, Al Rayaheen Retreat and Nomad. Together, they offer immersive hospitality experiences rooted in nature, culture and sustainability, reflecting the emirate’s commitment to responsible tourism and authentic destination experiences.

Minor Hotels will oversee the management and operations of Sharjah Collection, bringing its global hospitality expertise, commercial capabilities and international distribution network while preserving the distinctive identity and heritage that define the unique portfolio of seven boutique properties. Following a programme of investment and enhancement, the properties will join Minor Hotels’ upper-upscale and luxury portfolio.

“This partnership marks an important step in strengthening the operational performance and international reach of Sharjah Collection,” says H.E. Ahmed Obaid Al Qaseer, CEO of Shurooq. “Minor Hotels brings proven hospitality expertise, global systems and international distribution capabilities, allowing us to further enhance the guest experience while continuing to focus on developing destinations that create long-term value for Sharjah’s tourism sector.”

William Heinecke, Founder and Chairman of Minor International, comments: “Our partnership with Shurooq reflects our confidence in the long-term potential of the UAE and our commitment to growing our presence in exceptional destinations across the Middle East. Sharjah has created a distinctive tourism offering that blends culture, nature and heritage in a highly authentic way, and we are proud to support its continued evolution while introducing these remarkable experiences to more travellers from around the world.”