Amsterdam-based boutique hotel group Sir Hotels has announced the opening of Sir Devonshire Square, its first London outpost.
Set within East London’s historic Devonshire Square courtyard, the hotel blends history, design, art and culture in one of the capital’s most dynamic neighbourhoods.
Housed within a restored 17th century textile warehouse, the hotel features 81 rooms including 14 suites. Interiors have been artfully imagined under the direction of architecture and interior design studio Maison 191, led by designer Samuel Wright.
The concept takes inspiration from Bauhaus geometry and the tactile textile work of Anni Albers, paired with architectural influences from mid-century figures such as Quincy Jones and John Lautner.
The result is a series of open plan, light-filled spaces refined by sweeping arched windows, sculptural staircases and a mixture of traditional and contemporary materials including retro terracotta tiling, stone finishing, soft upholstery and woven fabrications.
The guestrooms are defined by a warm and grounded palette of deep blues, greens, browns and earthy reds, contrasted with natural timber and metallic detailing. Each room features custom-designed furniture with generous proportions, upholstered seating in tactile textiles and curated lighting.
Creativity plays a key role in the hotel, from the lobby’s Sir Shop boutique showcasing objects curated by local and international makers and designers, to an ever-evolving gallery wall across the lobby and lounge, displaying the work of emerging London artists and photographers.
Refreshed every six months, the rotating exhibit is designed to spotlight and provide a platform for new talent whilst providing the opportunity for guests and the public to purchase pieces directly, with all proceeds going to the artist. Current works on view include a piece by London-based artist Femi Dawkins, photography by Deepak and illustrations and paintings by Glen Gashi.
The hotel opens with an all-day dining concept, open to both hotel guests and the public, and offers a monthly programme of events that capture the city’s creative spirit, from DJ sessions and live music nights to art talks and design panels.
Additional facilities will open in phases, with The Cover, Sircle Collection’s private members’ club, and the main restaurant set to follow later. The hotel is finalising plans for an in-house gym, but in the interim, a local fitness partner will provide complimentary access for hotel guests.
