The Standard brand is set to debut The Standard, Austin in spring 2027 following a renovation of South Congress Hotel.
Continuing the neighbourhood’s distinctive design and community sensibility, the project is led by an Austin-based creative team that blends global hospitality expertise with local cultural fabric.
Amar Lalvani, president and creative director of Hyatt’s Lifestyle Group, is joined by James Moody, founder of Guerilla Suit, Stan Nix, managing partner of Timberline Real Estate Partners, and local architect Michael Hsu.
The guest rooms will bring an intercontinental sensibility brought to life with local craftsmanship. Also included in the refurbishment, the hotel’s spacious layout allows guests to move seamlessly between cafés, dining spaces, guest quarters and outdoor gathering spaces. Music, conversation and a considered cocktail program, culminate in a rooftop pool perched above South Congress.
The Standard, Austin is designed to function as a lively collection of experiences that evolves throughout the day and night.
“I have always loved the South Congress Hotel and have long envisioned its potential to be The Standard, Austin,” concludes Lalvani. “We’ve assembled an incredible team of Austin-based friends and collaborators who will both honour the property’s legacy and breathe new life into it. Austin deserves a hotel that reflects the cultural capital it has always been and the world-class city it has become.”
