The Standard has announced that its newest Southeast Asian outpost, The Standard, Pattaya Na Jomtien, will open this October 2025.
Located just over an hour from Bangkok in the relaxed, upscale seaside enclave of Na Jomtien, this new beachfront resort will offer coastal Thai living with the brand’s signature blend of laid-back luxury, bold design and irreverent charm.
Following the successes of The Standard, Hua Hin, The Standard, Bangkok Mahanakhon, and The Standard, Singapore, this latest opening will bring fresh energy to Thailand’s eastern seaboard and introduce the brand’s first-ever beach club, Esmé.
The interior design, created in collaboration with Din Studio, and Studio Lupine alongside Verena Haller and The Standard’s in-house design team, together with architecture led by Onion, The Standard, Pattaya will be a playful interpretation of modernist architecture, infused with the brand’s distinct visual language. Brutalist edges will be softened by whimsical undulating curves and rhythmic vertical lines, creating a sculptural environment that will feel both bold and welcoming.
Meanwhile, landscape design by PLA blends lush greenery into every corner that will guide guests on a sensory journey from arrival to oceanfront where shadow, texture, sound and light will unfold across a series of immersive, ever-changing spaces.
The Standard, Pattaya Na Jomtien will feature 161 rooms and suites, ranging from the standard king to deluxe one bedroom suite with ocean view and private pool, and the dramatic 322-square-meter penthouse. Each space has been designed for maximum comfort and style, featuring rain showers, curated amenities and garden or sea views.
This new beachfront resort will celebrate local and international creatives in every detail. In collaboration with MozART Advisory, Chloé Kelly Miller’s courtyard installation “Unity of the Double” comprises a pair of hand-carved stone sculptures custom made on-site, embodying themes of duality, family and joyful reunion.
Uniforms were created in collaboration with Thai fashion house Vickteerut, whose exclusive collection blends chic urban tailoring with the ease of beachside living through clean silhouettes and unexpected detailing.
Esmé, The Standard’s first beach club, is situated along Na Jomtien’s lush coastline, blending bold Mexican flavours with vibrant Thai flair in a stylish setting.
Also on offer is a Thai coastal grill, Sereia, above which sits Mmhmmm, an adults-only rooftop spa offering panoramic ocean views and featuring a sleek bar, mud lounge, ice bath and secret pool.
In addition, the main pool at The Standard, Pattaya will offer a vibrant, laid-back escape with striped loungers in bold cinnamon tones that line the deck, bringing a pop of energy to the shoreline. White pergolas draped in bougainvillea will create shaded corners, while a lush lawn will surround the scene.
Finally, capturing the effortless cool of a Baja surfing lodge, Surf Shack at The Standard, Pattaya, with its vintage-surfboard-lined walls, will be a laid-back beachfront grab-and-go outpost.
