Virgin Hotels has announced plans to open three new properties in 2021 and a further two before the end of 2023, while its development team are also exploring sites in Philadelphia, Glasgow, Cannes and Ibiza.
“As evidenced by our openings this year in these major cities, we are very optimistic about the return of travel despite the tremendous difficulties posed by Covid-19,” says CEO Raul Leal. “We’re not only thinking of the out-of-towner but also focused on providing our unique experience to the communities we call home. By leveraging our exclusive Chamber (room) design, forward-thinking technology, food and beverage offerings, and entertainment, we’re able to ensure a delightful stay while keeping our travellers safe.”
Featured below are just a few of the key properties on the horizon for the growing lifestyle brand.
Virgin Hotels, Las Vegas
Opening in Spring 2021 as part of Curio Collection by Hilton, Virgin Hotels Las Vegas is being developed by JC Hospitality and will comprise 1,504 guestrooms – made up of Chambers, Grand Chamber Suites and Penthouse Suites – a 60,000ft2 casino, and over five acres of poolside space and outdoor event venues set amidst a modern desert landscape. The property will also house a number of dining options, lounges and bars including the brand’s signature Commons Club, and more than 110,000ft2 of meeting areas.
Virgin Hotels, New Orleans
Arriving in The Big Easy’s Warehouse District this Summer, Virgin Hotels New Orleans will feature over 230 chambers, a Commons Club, a rooftop pool and lounge, a gym, and dedicated meeting and event spaces. The newbuild is being developed by The Buccini/Pollin Group, while Mathes Brierre Architects and CallisonRTKL Architects are partnering with local firm Logan Killen Interiors on its residential-style design, which will combine colourful, tropical architectural motifs with Virgin's signature aesthetic.
Virgin Hotels, New York City
Becoming the brand’s new flagship when it lands at 1227 Broadway – between 29th and 30th Street – in the Big Apple’s NoMad neighbourhood this Fall, Virgin Hotels New York City is being developed by the Lam Group and features architecture and interior design by Mark Zeff. The building’s first and second floors will house retail, while Virgin will populate the levels above with 463 Chambers plus multiple concept suites, a roofscape pool and several dining outlets, including Commons Club and a rooftop bar.
Virgin Hotels, Edinburgh
Occupying the Scottish capital's landmark India Buildings at 1-6 Victoria Street as well as a new 10-storey Southern extension, Virgin Hotels Edinburgh will bring 225 Chambers and Grand Chamber Suites, a selection of F&B outlets, a Commons Club and numerous meeting spaces to the heart of the city when it debuts in 2022. In re-envisioning the building, the design team – in partnership with owner and developer Flemyn – will work to preserve its notable elements while adding a sense of sophistication.
Virgin Hotels, Miami
Slated to open its doors in 2023, Virgin Hotels Miami is currently being developed by Blue Jay Capital, while Atlanta-based Blur Workshop has been tasked with the building’s architecture. The 40-storey newbuild will feature 250 chambers, a spa, and 15,000ft2 of meeting and event space, in addition to multiple dining and drinking outlets, including the brand's signature Commons Club; a restaurant, bar and modern social club; a beer garden and live music venue; and a Funny Library Coffee Shop.
