Virgin Limited Edition, part of the hospitality group Virgin Hotels Collection, has announced the development of a new hotel near Marrakech, due to open in 2027.
Set within a 10-hectare private agricultural estate, the development marks a long-term agreement between Virgin Limited Edition and Marrakech-based luxury real estate developer Sazanes Immobilier. Construction is already underway to create the 37-suite small luxury hotel, inspired by Moroccan craftsmanship and Berber traditions, with an exclusive residential project also in the pipeline.
Sustainability and local culture are at the heart of the project, with buildings on the estate discreetly nestled amongst the farmland to reflect the authentic agricultural heritage of the region. Their design will showcase local materials such as stone and wood, and artworks by Moroccan and African artists will be celebrated throughout the interiors. A uniquely positioned and versatile events space will lend itself to a pop-up exhibition space, giving local artists a platform to showcase their works.
Plans for the new estate, nestled within an organic farm of citrus orchards, olive groves and vegetable gardens, also include three restaurants, a Chef’s Table and a speakeasy bar, supplied with home-grown, seasonal produce.
A comprehensive wellness offering, including a traditional Moroccan wellness facility with a hammam and 40-metre signature swimming pool, as well as a range of sports and recreation activities, such as tennis, padel and horse riding are also set to be incorporated in the offering.
“Morocco has an incredible heritage of hospitality, and we are excited to bring our approach of offering exceptional experiences and service with soul to a second Moroccan setting,” comments Joe Margison, CEO of Virgin Hotels Collection. “We are delighted to be partnering with Sazanes Immobilier, who share our long-term vision and commitment to creating extraordinary escapes with people at their heart. We are thankful to them for entrusting us to bring our unmistakable Virgin Limited Edition ethos to this project and together create a retreat that is unique, memorable and deeply rooted in its destination.”
The Chreky family, founders of Sazanes Immobilier, add: “Our vision for this estate is to create a destination that feels intimately connected to its surroundings, shaped by the land and traditions of Moroccan design. We are delighted to be working with Virgin Limited Edition to bring this vision to life and introduce a new luxury retreat just outside Marrakech.”
