Virgin Limited Edition, Sir Richard Branson’s collection of hotels and retreats, has announced a full interior refurbishment of its luxury tented safari camp, Mahali Mzuri, in Kenya’s Maasai Mara. 

The transformation – set to be unveiled in June 2025 – will span the site’s 12 tents and public areas, including the dining tent, bar and lounge, as well as the swimming pool. 

The new interior design concept has been curated in partnership with Lynne Hunt London, with an aim to enhance the guest experience through an immersive and serene environment that connects guests with nature.

While the camp will retain its tented structures and nods to Maasai culture, the re-design will reflect a contemporary interpretation of African style, utilising natural materials and an earthy colour palette complemented by splashes of vibrant red and black in a nod to traditional Maasai attire. Local East African artists will also be celebrated throughout the camp with a thoughtfully curated collection of contemporary artworks.

The individual tent accommodations, including a dedicated family tent, will feature spacious, open-plan suite-style living, incorporating large wrap-around windows and terraces offering panoramic views of the surrounding landscape and bringing the outside in. The camp’s communal open firepit area and bar will continue to offer central spaces for social gatherings.

“I am thrilled to announce this exciting refurbishment of our beloved camp and to have the opportunity to encourage our guests to connect even further with Mahali Mzuri’s majestic surroundings and, of course, the wildlife,” says Wilson Odhiambo, General Manager of Mahali Mzuri. “Our continued partnership with the local Maasai people is at the heart of everything we do, and I’m delighted to be able to celebrate local culture and craftsmanship through a refreshed design incorporating custom Maasai beadwork and bronze spear finials, among many other elements.”

As with all Virgin Limited Edition properties, sustainability and community will remain at the heart of the camp, which employs 80% of staff from surrounding Maasai villages. A solar farm meanwhile allows the site to run on up to 100% renewable energy, a rainwater harvesting system is in place, and a kitchen garden supplies the chefs with home-grown fruit, vegetables and herbs.