W Hotels will make its Italian debut this autumn with the opening of W Rome. Located on Via Liguria, next to the Spanish Steps, this historic palazzo-turned-luxury-lifestyle-hotel will offer an unapologetically Italian experience.
Designed by Meyer Davis with the brand’s bold interpretation of luxury in mind, W Rome brings innovation and local storytelling to life. The hotel décor will layer an Italian colour palette with patterns that blur distinct eras of standout design. The property exudes 1970s glamour with traditional architecture blending into colour blocking and bold graphic patterns in hues of burnt orange, dramatic red and foliage greens. An eclectic mix of colourful furniture meets stone walls representative of the building’s past, while reflective surfaces bring a contemporary feel to the interior.
The 147 open-plan guestrooms and 15 suites feature luxurious design details including wooden herringbone patterned floors blurring into modern marble surfaces contrasted with maroon curtains. Guestrooms boast iconic views, with some overlooking the Istituto Svizzero, and many offering private balconies and terraces.
The Extreme Wow Suite – the W brand’s modern interpretation of a traditional presidential suite – provides highly coveted indoor and outdoor living, endless views across the city, and an impressive outdoor terrace spanning 140m2
As one of the defining characteristics of Italian culture, W Rome takes food seriously. Sicily chef Ciccio Sultano will bring his southern passion to the hotel as the Culinary Lead. His signature restaurant in Rome will be Giano Restaurant, where diners can meet over cocktails and delicious dishes. W Lounge, the hotel’s bar destination, will bring the pulse of the city to the hotel’s doorstep with live music, DJ sets and cocktail culture, while the hidden Giardino Clandestino will be an intimate alfresco setting.
Otto Rooftop Bar will boast sweeping panoramas across Rome, complete with a rooftop pool where locals and guests can soak up the Roman sun and enjoy cocktails, crudo, and pizza.
FUEL is the W brand’s high-energy, social take on wellness. FUEL-focused activities will be led by Italian athlete Pietro Boselli, with the first FUEL x Petra Studio Gym and personal training programme.
