White Elephant Resorts is set to bring its signature mix of service, style and hospitality to Aspen in June 2026.

Located on the corner of Main Street and Garmisch Street, in the beating heart of the West End neighbourhood, the 54-key hotel has been envisioned by Boston-based architectural firm EMBARC, who was given carte blanche to inject a dose of modernity into Aspen’s prevailingly Victorian-inspired heritage.

The result is an Alpine-chic aesthetic that mirrors the boutique sensibility of the collection’s other five properties, while also reflecting Aspen’s deep cultural and artistic legacy. The contemporary interiors blend deep charcoal and saddle tones with tasselled leather furnishings, moody lighting, textured stone surfaces and destination-specific details like vintage skis and poles. For example, a brass elephant head protrudes from the lobby desk, while elephant knockers adorn guestroom doors – both playful motifs that tie back to the brand’s identity.

The airy, light-filled rooms and suites – several with private outdoor terraces or balconies – feature porcelain tile flooring, blonde woods and textural elements such as horsehair and rustic stone mosaics. Accents include handpainted lamp shades, embossed leather headboards, resin coffee tables and oil-rubbed bronze light fixtures, all set against a palette of Aspen whites and cognac tones. Nightly turndown service comes with Colorado-made Pollinator Chocolate, and White Elephant Aspen teamed up with Petite Plume on a capsule of silk PJs, robes, nightgowns and sleep masks with a custom chalet print, available for purchase at the reception-adjacent retail space and online.

The top suites include the three-bedroom, 1,560ft² Ajax Penthouse, complete with a crackling fireplace, chef’s kitchen, generous dining and living areas and a mountain-view terrace outfitted with plush seating and a fire pit. Alternatively, the two-bedroom, three-bath West End Suite spans 1,050ft² and features a fireplace, living area and a furnished terrace.

A focus on art is evident throughout the property: common spaces and guestrooms showcase more than 125 original works, curated by art advisor Emily Santangelo. Self-guided art tours will take guests on a journey through the collection, which spans landscapes by artist Alex Katz and paintings by Robert Peterson, as well as special commissions by Orit Fuchs and young British wunderkind Doodle Boy. A focal point in the lobby will be the rotating photography of Maroon Bells by famed shutterbug Bob Tabor.

“Expanding to Aspen marks an exciting new chapter for White Elephant Resorts,” says Douglass E. Karp, President at New England Development, Owner of White Elephant Resorts. “Our vision has always been to create hotels that capture the spirit of the destination. With its rich cultural heritage and dynamic year-round energy, Aspen provides the ideal backdrop for bringing our legacy of thoughtful hospitality to the American West. We look forward to welcoming guests to experience our signature warmth and style in the mountains.”

The brand’s signature restaurant LoLa 41° has also made the move out West, and will also debut a lounge, 41 Below. Known for inspired seafood and sushi specialties, the bistro draws inspiration from destinations along the 41^st longitude parallel, all the way from Japan to Nantucket, where the White Elephant story began.