Inspired by the Italian philosophy of il dolce far niente, or ‘the sweetness of doing nothing’, Wyndham introduces Dolce Nova, an upper-upscale extension of Dolce Hotels & Resorts by Wyndham.
Conceived to embrace a more intentional way of travelling, Dolce Nova encourages a slower pace through a distinctive design rooted in authenticity, discovery and a strong sense of place.
Building on Dolce’s heritage of connection and hospitality, Dolce Nova will join the fast-growing upper-upscale lifestyle segment with a distinctly European-inspired proposition.
While Dolce Hotels and Resorts remain rooted in meetings, events and resort experiences, Dolce Nova centres on connection, wellbeing and the simple luxury of time, creating spaces where guests can slow down, immerse themselves in their surroundings and enjoy meaningful moments.
The brand extension responds to how affluent travellers are increasingly redefining luxury around authenticity, personal wellbeing and meaningful fulfilment, despite ongoing economic and geopolitical uncertainty. Today’s guests are seeking a deeper sense of place, more immersive connections with local culture and a greater sense of purpose in how they spend their leisure time.
Dolce Nova has been created to meet the needs of this evolving traveller, while providing owners and developers with a differentiated upper-upscale proposition backed by the scale, distribution and loyalty power of Wyndham Hotels & Resorts. The launch comes at a time of significant opportunity, with the global lifestyle hotel market projected to nearly double by 2034.
Dolce Nova creates a distinct experience around five signature touchpoints: Arrive & Belong, featuring welcoming lounges, cafés, bars and restaurants designed to create an immediate sense of place and connection; Restore & Revive, centred around spa, wellness and fitness facilities that encourage relaxation, balance and wellbeing; Rest & Retreat, achieved through elegant guestrooms and suites that provide a calm sanctuary for rest and rejuvenation; Pass & Pause, featuring beautifully curated transitional spaces that invite guests to slow down, reflect and savour the moment; and Connect & Create, which offers co-working and social spaces that bring guests and local communities together with signature events.
With multiple discussions already underway across EMEA, Dolce Nova has been specifically designed to support both conversion opportunities and new-build developments.
“Dolce delivers on a simple idea: that where people come together matters,” comments Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts. “Over time, we’ve seen travellers place greater value on something that often feels in short supply: time. Time to slow down, to be present, to reconnect with loved ones, and to experience destinations in a more meaningful way.
“Dolce Nova is a natural extension of the Dolce family, bringing its ethos into the upper-upscale lifestyle segment through design and experiences inspired by il dolce far niente and the simple luxury of time well spent.
“As demand for meaningful, experience-led travel continues growing, Dolce Nova offers owners and developers a distinctive new opportunity, combining European-inspired design, curated social experiences and a strong sense of place with the scale, technology and commercial power of Wyndham Hotels & Resorts.”
