VitrA to launch London showroom and creative hub

VitrA is set to open a new 5,600ft2 creative hub in London’s Clerkenwell this Spring, generating an experiential space for architects, designers and thinkers with dedicated areas for product specification, events and workshops.

Located in the heart of the Clerkenwell Green Conservation Area, the development will occupy two floors of the Piercy & Company-designed Turnmill Building, with the ground floor showcasing the brand’s collaborations with renowned creatives such as Ross Lovegrove, Sebastian Conran, Terri Pecora, and most recently, Claudio Bellini and Arik Levy. There will also be a seminar area for talks and an active brassware display, where visitors can experience VitrA’s basin taps in action.

On the lower ground floor meanwhile, a specification area will demonstrate the brand’s catalogue of WCs and basins, as well as its range of tiles, flush plates and bathroom accessories. In addition to these showcases, an immersive 4D theatre will allow visitors to visualise and walk around their bathroom as they design it thanks to a virtual reality headset.