Bolon announces new sustainability approach
Swedish flooring company Bolon has introduced The Art of Performance, a new sustainability approach that aims to rediscover the beauty and function within its existing product lines.
Built around four key virtues: designability, sustainability, cleanability and durability, the initiative will explore the belief that design goes beyond what meets the eye, with Bolon unveiling new styles throughout 2020 that show how woven flooring can be a piece of art.
“We believe it’s important to explore and find new ways of seeing our existing flooring collections,” says Annica Eklund, Chief Creative Officer and third-generation member of owners the Eklund family. “It’s interesting to work with what we have, and we want to make our collections newer than ever, through the endless combinations we have created.”
“For us, great design is design that lasts,” Eklund continues. “You can only achieve that when performance and aesthetics are equally important, when effortless cleanability and maintenance come naturally, and when honest sustainability stands above it all.”
