Gira adopts a new brand identity
Gira has unveiled a new brand identity as it takes the next steps in expanding its business and strengthening its standing in the marketplace for the coming decade.
Known as a leading name for supplying intelligent system solutions for building management, Gira is set to celebrate its 125th anniversary in 2030.
The brand’s new look was developed in conjunction with its Dusseldorf agency Thjnk, and the result hopes to increase market appeal across both trade and consumer audiences.
The new presentation focuses on diversity and a more tangible ‘on and off’ product experience for customers.
“We want to make it clear that although we have been ‘the one with the switches’ since 1905, we are now much more than that,” comments Simone Kulla-Wolinsky, Gira’s Brand Manager.
“Our solutions are not only used to install intelligent building technology, but also carefreeness, wellbeing, security, creativity and freedom – feelings of life that go far beyond the pure on and off when operating our products.”
“To be in a position to offer new corporate branding is a positive sign of our growth and development,” concludes Mark Booth, Managing Director of Gira UK.
“Shortly following the announcement of our new UK premises back in February, I am confident this new brand insight will further shape and grow the company’s propensity to serve this thriving intelligent build market – both in the UK and internationally.”
