Edyn to bring Cove brand to The Hague in 2022

Extended stay hospitality group Edyn has announced the acquisition of a new asset in The Hague, which will become the first Cove-branded property in mainland Europe.

Slated to open in March 2022, Cove – Centrum will comprise 121 studio and open plan one-bedroom apartments with fully-fitted kitchens and will benefit from an updated design scheme throughout, representative of Cove’s contemporary sophisticated aesthetic. The building will also include 250m2 of lobby, lounge, and co-working space.

The acquisition of Cove – Centrum follows the recently announced Cove – Landmark Pinnacle, a £62.5m acquisition in London’s Landmark Pinnacle development in Canary Wharf, which is scheduled to open in November this year.

“The signing of Cove – Centrum marks a milestone in the growth trajectory of the brand, which we are excited to expand into mainland Europe just two months after launch,” says Steven Haag, Managing Director of Cove. “Not only does this signal our intent on the continent, but it also is our first conversion of an existing hotel to serviced apartments which we feel is an increasingly likely path for growth.

“Flexible, thoughtfully designed accommodation that caters to both long and short stays has never been more in-demand, and the brand’s rapid expansion into Europe signals its relevance and appeal to investors, owners and travellers alike.”