Swedish hospitality group ESS will open the doors to Rox Resort on November 1 2025 in the harbour town of Køge, Denmark.
The 154-room coastal resort, located just 30 minutes from Copenhagen, is as a design-forward, chef-driven property that merges Danish restraint with the mood and materiality of early 20th-century travel.
Spik Studios, ESS Group’s in-house creative arm known for experiential storytelling and emotionally resonant design, have designed Rox’s interiors, adding it to their portfolio of acclaimed properties such as Fýri Resort in Hemsedal, Jacy’z in Gothenburg and Maryhill Estate in Skåne.
At Rox, interiors feature layered mirrored surfaces, chalk-painted walls and velvet tones with East-meets-West references: chinoiserie-lined firewood alcoves, rattan lighting and burnished brass details. No two rooms are the same, but all echo a cinematic, transportive rhythm.
“We wanted to create an atmosphere that is mysterious and intriguing, yet warm and welcoming,” say the designers at Spik Studios. “Rox is not overtly Nordic, nor overtly exotic—it’s a design palimpsest: soulful, grounded, and quietly complex.”
The resort also houses two restaurants, five bars, three heated rooftop pools, a full-service spa and wellness facilities. Guests can further explore Denmark through curated excursions, from Viking ships to UNESCO cliffs, all tailored by the Rox concierge team.
“Rox is both cinematic and grounding,” says Jonas Stenberg, CEO of ESS Group. “We’ve created something original—something that feels intimate and intelligent at the same time. It’s a place for people who notice details, who are curious about design, and who want more from their travel experience.”
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