Following the 2023 opening of Art’otel London Battersea Power Station, the brand has announced that Art’otel London Hoxton – its second UK property – will launch in March 2024.

Designed by Squire & Partners, the building itself resembles a cogwheel design, while inside, contemporary artist D*Face has brought the space to life. Having spread his signature style worldwide, with more than 100 murals, a host of solo exhibitions and major collaborations, D*Face has come full circle, returning to where it all started for him in London’s iconic East End.

In collaboration with interior design studio Digital Space, the artist has produced works for the hotel’s guestrooms and public spaces, curating everything from original large-scale sculptures and murals to bespoke details.

Rising up in the heart of the Hoxton community, the property will comprise 357 guestrooms including 48 unique suites – the largest of which measures 196m². Elsewhere, the development is home to an immersive art gallery, flexible events spaces for up to 300 guests, and a 60-seat auditorium for movie screenings and product launches. Wellness facilities include an indoor swimming pool, spa with four treatment rooms, sauna and steam room, and skyline gym.

On the ground floor are a cafe and bar with its own outdoor terrace, while one level up on the first floor is an art-filled bar, lounge and restaurant. Further details of the restaurants and bars, including the 25th floor destination restaurant with views across the capital, will be announced at a later stage.