Marriott to bring its Ritz-Carlton brand to the Swiss Alps

Marriott International has signed an agreement with hotelier Mario Julen to launch its first Ritz-Carlton ski resort in Europe. Expected to arrive in Zermatt in 2026, the 69-key property will become the second Ritz-Carlton hotel in Switzerland, joining The Ritz-Carlton Hotel de la Paix in Geneva, which opened in 1865.

Designed by Paris-based firm AW², led by Reda Amalou and Stéphanie Ledoux, The Ritz-Carlton Zermatt will offer a refined take on the classic mountain chalet. The property’s guestrooms and dining establishments – including two restaurants and two bars, an outdoor terrace, and a private dining room – will provide views of Matterhorn, while design plans are also slated to feature a spa with a gym, indoor and outdoor swimming pools, and meeting and event facilities. Ski-in, ski-out access to the slopes will round out the offering.

“We are thrilled to announce this milestone signing with Mario Julen, who has a fantastic vision for the project,” says Satya Anand, President, Marriott International Europe, Middle East and Africa. “Zermatt is synonymous with outstanding skiing, mountaineering and jaw-dropping scenery. As the epitome of modern luxury, this landmark development and stunning destination will enhance our portfolio of iconic Ritz-Carlton properties across the globe, offering guests an exciting opportunity to experience Zermatt’s year-round snowy peaks, world-class ski slopes, and the iconic Matterhorn mountain. Today’s signing reflects the heightened demand for our luxury hospitality brands across Europe, Middle East and Africa.”

Julen adds: “This is an emotional project for me as I have worked for many years to bring it to life. It is not only a declaration of love to my hometown, but also to the luxury hotel business. As the first major global brand in Zermatt, my wish is that the project brings a new level of hospitality to the Swiss Alps.”

CREDITS
Rendering: © AW2