Max Brown Hotels Milan

Max Brown Hotels opening first property in Italy

Max Brown Hotels has announced that it will make its debut in Italy, opening a hotel in the heart of Milan in January 2024. 

Max Brown Missori will comprise 64 guestrooms, designed to offer comfort and playful design to guests. Amsterdam-based interior designer Saar Zafrir – in collaboration with Sircle Collection’s in-house design team – has refurbished and redesigned the property, infusing it with a vibrant 1970s-inspired feel that uses warm colours and vintage details. Playful touches like an in-room basketball and hoop, as well as a Crosley record player will be found across every room. Much of the original furniture has been repurposed, while items not incorporated into the new design have been donated to local charities. 

“Max Brown Missori is where charm and cosiness come together, embodying the playful spirit of Max Brown Hotels,” says Liran Wizman, founder and owner of Sircle Collection. “We’ve been eagerly looking forward to opening our first property in Italy and this marks a significant milestone to infuse our unique hospitality into this vibrant city.” 

Max Brown Hotels’ portfolio currently includes five properties across Amsterdam, Vienna, Düsseldorf and Berlin. With the addition of Milan, Max Brown Hotels continues to grow under Sircle Collection.

Photography: © Steve Herud