Rosewood set for London’s US Embassy
Rosewood Hotels & Resorts has been appointed by global real estate investment firm Qatari Diar to manage a new hotel located on Grosvenor Square, in London’s prestigious Mayfair district. Set to be housed in the building that currently serves as the U.S. Embassy, it will mark the second Rosewood property in London and its sixth in Europe. The announcement follows the reopening of Hôtel de Crillon, A Rosewood Hotel, in Paris, solidifying the brand’s expanding presence in Europe.
“We are thrilled to embark on this exciting new venture, which will bring new life to this iconic building. The prestigious Mayfair neighbourhood embodies elegance, culture, and sophistication, making it the ideal location for Rosewood’s second property in London,” says Sonia Cheng, CEO of Rosewood Hotel Group. “As one of Europe’s most coveted travel destinations, London strikes a special balance between the historical charms of the past and the contemporary comforts of the present, catering to a multitude of experiences that often cannot be found in one place. We look forward to providing guests with a property that is equally as captivating, and that will serve as a backdrop for the rich and authentic adventures that the city affords.”
The hotel will comprise 137 guestrooms and suites, as well as a variety of dining and entertainment spaces including five gourmet restaurants. The property will also feature a signature spa, as well as six flagship retail spaces, and a grand ballroom for up to 1,000 guests.
British architect Sir David Chipperfield has been selected to oversee the design process, which will reimagine the mid-20th century listed building through elegant interior upgrades while maintaining the integrity of the property through the preservation of its original, Grade II listed façade.
Sheikh Jassim Al-Thani, Chief Development Officer of Qatari Diar, Europe & Americas, comments: “We are delighted to welcome Rosewood Hotels & Resorts on-board with this exciting re-development of the U.S. Embassy building. This is a major opportunity for London and a hotel of this exceptional calibre perfectly aligns with our vision and ambition to renew the heart of Mayfair and cement the neighbourhood’s unique character as the leading hospitality, arts and luxury retail quarter in London for residents and visitors to enjoy. We look forward to working with the brand on this project to realise our long-term commitment to deliver a world-class hotel that seeks to re-establish Mayfair’s distinguished reputation as an outstanding place to live, work and visit.”
The property will join a regional network of distinctive Rosewood properties in Europe, including Rosewood Castiglion del Bosco, Rosewood London and Hôtel de Crillon, A Rosewood Hotel. Additional Rosewood hotels are slated to open in Edinburgh and Vienna, in 2020 and 2021 respectively.
