Hospitality design firm Hirsch Bedner Associates San Francisco (HBA) has promoted Jacob Royster from Senior Project Designer to Associate. In his new role, Royster is responsible for project management and leading FF&E and architectural interior design for a portfolio of projects that includes Pebble Beach Resorts, Waldorf Astoria Cancun, and Elusa Winery at Four Seasons Resort and Residences Napa Valley.

A driven designer and adaptable leader with an inherent ability to understand a client’s vision, Royster has helped HBA San Francisco earn industry recognition with his leadership and work on projects such as The Lodge at Pebble Beach and Hilton Mexico City Santa Fe. His detail-oriented approach and philosophy, rooted in the belief that design is a powerful form of art, ensures projects not only exhibit creative vision in keeping with the brand, but also fulfil the necessary requirements that make a space successful once operational.

“We’ve had the honour of watching Jacob grow as a designer and push the boundaries of design over the past nine-plus years. His energy, perspective, and demonstrated success are just a few reasons why he is an invaluable member of our team and an asset to our clients,” says HBA San Francisco Partner, Meghann Day on the news. “The ever-increasing calibre of our work today wouldn’t be possible without our dedicated team members. We are committed to cultivating our next generation of leadership talent from within our current team as we look forward to a milestone year ahead, and beyond, with exciting project openings.”

Royster started his HBA career as an intern and has been a full-time designer since 2012. His project history spans domestic and international hotels including Fairway One at The Lodge; The Inn at Spanish Bay; Casa Palmero; The Beach & Tennis Club at Pebble Beach; St. Regis Mexico City; and Hilton Guadalajara Midtown.